S H A R E

Investor Relations

News Release

Printer Friendly Version View printer-friendly version
<< Back
THQ Announces uDraw(TM) GameTablet(TM) for Wii(TM) - An Innovative Gaming Accessory Hitting Store Shelves This Holiday Season
uDraw GameTablet Launches with First Wave of Planned Game Releases This Holiday to Bring Interactive Entertainment and Artistic Expression Together For Players of All Ages

AGOURA HILLS, Calif., Aug 17, 2010 (BUSINESS WIRE) --

Global video game developer and publisher, THQ Inc. (NASDAQ: THQI) today announced uDraw(TM)GameTablet(TM), a first-of-its-kind, innovative new gaming accessory developed by THQ as a Wii(TM) exclusive scheduled to hit U.S. retail store shelves just in time for the holiday season.

The uDrawGameTabletwill launch bundled with an expansive drawing, coloring and art-based video game, uDraw Studio, for a suggested retail price of $69.99. In addition to uDraw Studio, two other video games designed for use with the uDraw GameTablet - Pictionary(TM)and Dood's Big Adventure(TM) - are scheduled to hit store shelves on the same day for a suggested retail price of $29.99 each. The uDraw GameTablet is scheduled to be available in Europe and other International territories in early 2011. Future waves of video game titles are planned during calendar 2011 and beyond.

"The uDrawGameTablet is designed to target consumers of all ages this holiday season with a compelling price point and familiar drawing-inspired gameplay mechanic that has been enhanced for today's tech-savvy families," said THQ Chief Executive Officer Brian Farrell.

"We've designed the uDrawGameTablet to offer something for everyone: the kids can doodle, save their creations on an SD-Card and print their artwork for display on the refrigerator. Students can improve their skills through in-game tutorial lessons. And the whole family can sit down together for family game time with products like Pictionary," added Executive Vice President, THQ Kids, Family, Casual Games and Global Online Services, Martin Good.

"We are impressed with THQ's innovative design and focus on bringing a new gameplay experience to the Wii owner with their uDrawGameTablet," said Steve Singer, vice-president of Licensing for Nintendo of America. "Nintendo is committed to providing fun and unique experiences and THQ's uDrawGameTablet seems destined to continue that trend."

About uDrawGameTablet

The uDrawGameTablet isa first-of-its-kind, innovative new hardware device that provides an entirely new and entertaining way for kids and families to play on Wii. Scheduled to be available in the U.S. this holiday season, the uDrawGameTablet combines a deep and immersive level of creative freedom with a line of video games developed to expand gameplay and expression.

The device is a small white handheld tablet with a 4" x 6" drawing space and detachable, pressure-sensitive stylus designed to offer more subtle control and precision than available on the traditional Wii Remote(TM). The Wii Remote docks discretely within the uDrawGameTablet, allowing the device to draw power directly from the Wii Remote. A convenient storage area hides the Wii Remote wrist strap and stylus when not in use. The uDrawGameTablet also features tilt-and-roll movement options, allowing players to interact and control in-game characters by moving and directing them through game levels. Additionally, SD-card support enables players to save and print their artwork and other uDraw creations.

The uDrawGameTablet comes ready to play withthe uDraw Studio game and is scheduled to be available Holiday 2010 in the U.S. for a suggested retail price of $69.99. Pictionary and Dood's Big Adventure are planned to hit store shelves on the same day for a suggested retail price of $29.99 each.

About uDraw Studio

Packaged with the uDrawGameTablet, uDraw Studio was designed as a showcase piece for the capabilities of the device and features a robust set of art creation modes and user-friendly tools that help players create anything from simple doodles to intricate masterpieces that can be saved and shared.

About Pictionary(TM)

Pictionary(TM), the game of quick sketches and crazy guesses, has innovative new functionality and game modes for the whole family! In addition to great classic Pictionary(TM) play, new features include rotating canvases, one-line challenges and other fun gameplay modes in a lively game show setting.

About Dood's Big Adventure

In Dood's Big Adventure, players will navigate their customizable Dood through 60 levels across four gameplay modes in a world where coloring books come to life and user-created doodles, characters and background art populates the in-game world.

For more information on the uDrawGameTablet, please visit http://www.WorldofuDraw.com. Press assets can be found at: http://bhimpact.gamespress.com/client_page.asp?i=180

uDraw GameTablet can also be found on:
Facebook: http://www.facebook.com/pages/World-of-uDraw/144085468953196
Twitter: http://www.twitter.com/World_Of_uDraw
YouTube: http://www.youtube.com/worldofudraw

About THQ

THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products can be found at http://www.thq.com and http://www.thqwireless.com. THQ, uDraw, uDraw GameTablet, Dood's Big Adventure and their respective logos are trademarks and/or registered trademarks of THQ Inc.

PICTIONARY and associated trademarks and trade dress are owned by, and used under license from, Pictionary Incorporated and Mattel, Inc. © 2010 Mattel, Inc. All Rights Reserved.

All other trademarks are property of their respective owners.

The statements contained in this press release that are not historical facts may be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as "THQ"), including, but not limited to, expectations and projections related to the release, pricing, performance and features of the uDraw GameTablet and related software, and are based upon management's current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ's financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6399159&lang=en

SOURCE: THQ Inc.

Media Contacts:
THQ
Michele Sturdivant
THQ Public Relations
Office: 818-871-5130
Mobile: 310-704-2548
michele.sturdivant@thq.com
or
Joy Fox
THQ Public Relations
Office: 818-871-5188
Mobile: 818-383-3272
joy.fox@thq.com
or
Bender/Helper Impact
Nathalie Nourian
Office: 310-694-3109
nathalie_nourian@bhimpact.com
or
Investor Contacts:
THQ
Julie MacMedan
THQ / Investor Relations
Office: 818-871-5125
investor@thq.com


 
thq.com | Join | Legal | Be Safe| Help | Report User | Report Content