Cheerleading Video Game to Utilize the Wii Balance Board(TM) and
Deliver Authentic Cheer and Dance Routines Created by World-Renowned
Cheerleading Choreographer, Tony G, Best Known for His Work in the
Bring It On Films
AGOURA HILLS, Calif.--(BUSINESS WIRE)--Oct. 27, 2008--THQ Inc.
(NASDAQ: THQI) today announced the company's first-ever cheerleading
video game, All Star Cheer Squad(TM), has shipped to retail stores
throughout North America exclusively for Wii(TM). The game is also
scheduled to be available for Nintendo DS(TM) next month. All Star
Cheer Squad is rated E for everyone and is the only cheer game that
utilizes the Wii Balance Board(TM) accessory in order to get the
player's entire body involved, adding to the ultimate cheerleading
experience. The game is available at the suggested retail price of
$39.99 (Wii), and an anticipated suggested retail price of $29.99
(Nintendo DS). In addition, All Star Cheer Squad is scheduled to be
available in Europe and Australia next month.
All Star Cheer Squad is the very first cheerleading video game to
deliver real-world cheer and dance routines. In order to ensure the
game incorporates the latest authentic cheer action, THQ enlisted Tony
G, world-renowned cheerleading choreographer, who is best known for
his work in the "Bring It On" movies, as chief consultant for the
game.
"All Star Cheer Squad is the first original property from THQ made
especially for female gamers," said Jim Huntley, director of global
brand management, THQ. "The game has been designed to bring all of the
real action from competitive cheerleading to the more than 12 million
tween and teen girls that currently own a Wii or DS*. Featuring
four-player cooperative gameplay, along with the ability to customize
your own squad and create and share your own routines, All Star Cheer
Squad is truly the definitive cheerleading video game."
About All Star Cheer Squad
In All Star Cheer Squad, players will immerse themselves into the
world of competitive cheerleading as they experience the thrill and
excitement of the sport through creativity, customization, style and
teamwork. Players will follow a year in the life of a cheerleader
beginning with tryouts. Working towards becoming the squad captain,
players will focus on the ultimate goal of leading the cheer squad to
win the all-star championship. Throughout the game, players will
experience high-energy gameplay using both the Wii Remote(TM) and
Nunchuk(TM) as they learn and perform dozens of realistic cheer and
dance moves during one-on-one cheer-offs and squad competitions. As
part of the customization feature, players will have the opportunity
to choose the appearance of their cheerleader and overall squad from
multihued make-up looks and a variety of color coordinated, authentic
cheerleading uniforms. In addition, players will encounter
CoverGirl(R) branded stage logos, banners and billboards featuring
company spokespeople Drew Barrymore and Rihanna integrated throughout
challenges, competitions and additional areas within the game. The
Nintendo DS version of the game will also feature a storyline unique
to the system that focuses on the adventure of cheerleading camp,
where players will compete to beat the rival camp.
For more information on All Star Cheer Squad, as well as
additional THQ titles, please visit www.playthq.com.
*Source: The NPD Group / Retail Tracking Service
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and
publisher of interactive entertainment software. The company develops
its products for all popular game systems, personal computers and
wireless devices. Headquartered in Los Angeles County, California, THQ
sells product through its global network of offices located throughout
North America, Europe and Asia Pacific. More information about THQ and
its products may be found at www.thq.com. THQ, All Star Cheer Squad
and their respective logos are trademarks and/or registered trademarks
of THQ Inc.
Wii, Nintendo DS, Wii Remote and Wii Balance Board are trademarks
of Nintendo.
All other trademarks are the property of their respective owners.
The statements contained in this press release that are not
historical facts may be "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are based on current expectations,
estimates and projections about the business of THQ Inc. and its
subsidiaries (collectively referred to as "THQ"), including, but not
limited to, expectations and projections related to the All Star Cheer
Squad video game, and are based upon management's current beliefs and
certain assumptions made by management. Such forward-looking
statements are subject to risks and uncertainties that could cause
actual results to differ materially from those expressed or implied by
such forward-looking statements, including, but not limited to,
business, competitive, economic, legal, political and technological
factors affecting our industry, operations, markets, products or
pricing. Readers should carefully review the risk factors and the
information that could materially affect THQ's financial results,
described in other documents that THQ files from time to time with the
Securities and Exchange Commission, including its Quarterly Reports on
Form 10-Q and Annual Report on Form 10-K for the fiscal period ended
March 31, 2008, and particularly the discussion of risk factors set
forth therein. Unless otherwise required by law, THQ disclaims any
obligation to update its view on any such risks or uncertainties or to
revise or publicly release the results of any revision to these
forward-looking statements. Readers are cautioned not to place undue
reliance on these forward-looking statements, which speak only as of
the date of this press release.
CONTACT:
THQ / Public Relations
Joy Fox
818/871-5188
joy.fox@thq.com
or
THQ / Investor Relations
Julie MacMedan
818/871-5125
investor@thq.com
SOURCE: THQ Inc.
